AFDA SHOWCASE

The AFDA Experimental Film, TV and Music Festival and the innovation of the SHOWCASE APP


Every year AFDA hosts its Experimental Film Festival – a festival which essentially gives students an opportunity to discover and to experience the response of a paying audience. 

This year sees the return of the music students performing to live audiences as well as the television students broadcasting on campus (JHB) and on Cape Community TV. 

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The development of the AFDA online festival continues with the innovation of the AFDA ‘Showcase app’.

  • The showcase app will be made available for FREE to all registered students from 08:00 16th June – 20th June.
  • From 21st June, the Showcase App will be available at the cost of R7.99
  • The Showcase App will include a trailer and behind the scenes for each film selected for the AFDA Showcase App.
  • The app will be automatically uploaded with a trailer and behind the scenes of the end of the year annual Film, TV & Music festival.
  • All monies received from the sale of the Showcase App will be used to continue developing & innovating online video on demand formats and for the annual production fund to produce AFDA films, TV content and stage musical performances.
  • The purpose of the Showcase App is to ensure that AFDA students create entertainment products that consciously identify, reach and exploit local and global niche markets in a relevant and meaningful manner.
  • The various statistics and data produced off the AFDA Showcase App is key to the process of measuring the market appeal of the entertainment products generated by AFDA students.

Next AFDA Open Day is 1 June 10:00 - 12:00

Request an Interview

Next Open Days 1 June & 3 August

Locations:

Johannesburg:

GPS -26.18743, 28.02

Phone: +27 (0) 11 482 8345

Email: jhbcampus@afda.co.za

Street Address: 41 Frost Avenue, Auckland Park 2092, Johannesburg

RSVP to Pamela at pamela@afda.co.za

View Google Map

Cape Town:

GPS -33.93142, 18.46804

Phone: +27 (0) 21 448 7600

Email: cptcampus@afda.co.za

Street Address: 18 Lower Scott Road, Observatory 7925, Cape Town

RSVP to Bonita at bonita@afda.co.za

View Google Map

Durban:

GPS -29.753528, 31.035105

Phone: +27 (0) 31 569 2252

Email: dbncampus@afda.co.za

Street Address: 2a Highdale Road, Glen Anil 4051, Durban

RSVP to Milena at milenag@afda.co.za

View Google Map

AFDA JHB Honours film Yeh Rishta - South Africa’s first authentic Bollywood Film

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Yeh Rishta was recently screened as the headliner film for the Indiafrica Film Festival held at the Majestic theater in Fordsburg. 

“It was such a great experience having my film YEH RISHTA screened at the Inaugural Festival here in South Africa. The Indiafrica festival has been around for a while but this is their first time bringing the festival to SA. Since my film is a ‘Bollywood’ style film, it fit the criteria for it to be selected for the festival. At the end of the screening, the program director, who is from India, said ‘the film made her forget that she isn’t in India’. That was a great feeling for me- knowing I accomplished producing SA’s first authentic Bollywood film.” - Preshanthan Moodley

Good job Preshanthan!

AFDA Durban campus dean, Franco Human, ambassador for a charity drive

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Franco Human recently became an an ambassador for the #getthemsomeshoes campaign. He teamed up with his AFDA Durban colleagues to give impetus  to the campaign with a public service announcement video soon to be released on M-NET / DSTV and ETV for the remainder of the campaign. Stuart Strydom who teaches Editing, Sound and VFX at the AFDA Durban Campus put the Video together. 

The video can be seen on youtube

To be a vulnerable child living in South Africa is a path filled with many challenges. According to the Department of Basic Education there are over seven million children in South Africa living without shoes. Many children walk far distances to school every day without wearing any shoes.  “A pair of shoes is a basic item that everyone requires. A life without shoes can damage a school-goers’ self-esteem and hamper their learning ability,” says Nicola Vogel, Communications and Fundraising Manager at Adopt-a-School. The Adopt-a-School Foundation is a non-profit organisation that supports the creation and enhancement of a conducive learning and teaching environment in disadvantaged schools. 

You can visit the campaign at getthemsomeshoes.

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Three travelling bears will embark on a three month adventure to raise awareness and encourage sign-ups. Each bear will start its journey in Johannesburg, Cape Town and Durban. The campaign is supported by ambassadors Freshly Ground, Tarryn Kay (AKA TK from Goodhope FM), Terence Pillay (East Coast Radio), Franco Human (Guy in the Green Shorts), Weza Solange (TV host and Actress), Thabo September (Supersport United FC Captain), Jadene Tager (Radio presenter) and welcomes anyone who would like to adopt the initiative and spread the word. For every thirty unique sign-ups, one pair of shoes will be donated to a child in need. Signing up is really easy, anyone over the age of 18 can visit www.getthemsomeshoes.co.za or SMS their Name and Email address to the Shortcode 37511 (at a cost of R1/SMS).

Currently the Durban Bear is with Franco at AFDA Durban and soon to be with Terence Pillay at East Coast Radio.  Franco bought the bear some Green Shorts as he needed his own pair of green shorts, he has gone on a Cape Town trip, visited friends and family and had many discussions with people passing by or sitting at a neighbouring table at a restaurant. 

Franco - you make us proud!

AFDA Honours Film Umkhumbi Wethu (Our Ship), runner up in AfryKamera 2013 Warsaw Poland Film Festival

Umkhumbi Wethu (Our Ship), runner up for the Audience Award (cat. AfroSzorty) was screened in April 2013 at AfryKamera. It received a special mention by their Jury who was hung between Our Ship and My Shoes

Umkhumbi Wethu Synopsis: Isaac and Thandani are alone and struggling to survive off the streets of Johannesburg. Isaac desperately wants his son to get an education but with a growing lack of respect for his father, Thandani wants only to ignore and defy him. With no money and a palpable coldness between them, Isaac must prove himself as a man and a father.

Director: Garon Campbell

Writer: Danielle Erasmus & Garon Campbell

Producer: Raeesah Essop

Cinematographer: Garret Richardson

Editor: Tanille Retief

Composer: Danielle Erasmus

Umkhumbi Wethu (Our Ship) has had multiple mentions and won several awards including the following: 

  • Best Musical Score (Danielle Erasmus) and Best Screenplay for at the AFDA Awards in 2010. 
  • “Official Selection” at the Park City Film Music Festival where it screened in the category of Best Music for a Short Film. 
  • Best Student Film at the 2011 Action/Cut Film Festival – 1st place 
  • ‘Jury Prize’ for Narrative as well as a ‘Special Mention’ for Screenwriting at the Seattle International Film Festival in 2011.
  • Won a Cine Golden Eagle Award
  • Received an Honorable Mention at the Los Angeles International Film Festival.
  • Awarded ‘Official Selections’ at the Alabama, Seattle and San Francisco United International Film Festivals.

View the Trailer

AFDA Film, Otelo Burning, came in 4th place in the Audience Award (cat. AfroSelekta)

Find out more about Otelo Burning

AFDA Honours Film, Umkhumbi Wethu (Our Ship) in 5th Annual Lady Filmmakers Film Festival

Lady Filmmakers is an international women’s film festival in Los Angeles, CA, promoting the collaboration between women and men. Umkhumbi Wethu has been accepted into the festival & invited to 2 full days of workshops & seminars. The festival runs from 27th-29th September 2013. 

Director: Garon Campbell
Writer: Danielle Erasmus & Garon Campbell
Producer: Raeesah Essop
Cinematographer: Garret Richardson
Editor: Tanille Retief
Composer: Danielle Erasmus

Synopsis: Isaac and Thandani are alone and struggling to survive off the streets of Johannesburg. Isaac desperately wants his son to get an education but with a growing lack of respect for his father, Thandani wants only to ignore and defy him. With no money and a palpable coldness between them, Isaac must prove himself as a man and a father.

Biographies:

WRITER- DANIELLE ERASMUS 

Danielle Erasmus graduated with Honours from AFDA Film School Johannesburg, South Africa in 2010. Despite being a fledgling, untrained writer (for she was in fact trained in music composition) she received an award for best writing in an AFDA Honours film in 2010 as well as a special mention at the Seattle international film festival for best writing in 2011. Although technically untrained, Danielle has a passion for story telling and has already begun developing ideas for feature films scripts. 

DIRECTOR- GARON CAMPBELL

Garon Campbell graduated with Honours from AFDA Film School Johannesburg, South Africa in 2010. In the same year his short film ‘Umkhumbi Wethu’ received numerous AFDA awards including Best Picture. His 2009 short film ‘Vryheid’ was also nominated for many AFDA awards and was well received by a number of International Student Film Festivals. His love and passion for film continues to grow with inspiration always on his horizon.

The AFDA Experimental Film, TV and Music Festival and the innovation of the SHOWCASE APP

Every year AFDA hosts its Experimental Film Festival – a festival which essentially gives students an opportunity to discover and to experience the response of a paying audience. 

This year sees the return of the music students performing to live audiences as well as the television students broadcasting on campus (JHB) and on Cape Community TV. 

image

The development of the AFDA online festival continues with the innovation of the AFDA ‘Showcase app’.

image

  • The showcase app will be made available for FREE to all registered students from 08:00 16th June – 20th June.
  • From 21st June, the Showcase App will be available at the cost of R7.99
  • The Showcase App will include a trailer and behind the scenes for each film selected for the AFDA Showcase App.
  • The app will be automatically uploaded with a trailer and behind the scenes of the end of the year annual Film, TV & Music festival.
  • All monies received from the sale of the Showcase App will be used to continue developing & innovating online video on demand formats and for the annual production fund to produce AFDA films, TV content and stage musical performances.
  • The purpose of the Showcase App is to ensure that AFDA students create entertainment products that consciously identify, reach and exploit local and global niche markets in a relevant and meaningful manner.
  • The various statistics and data produced off the AFDA Showcase App is key to the process of measuring the market appeal of the entertainment products generated by AFDA students.

Dark Green Books Short Film and Video 2013 competition

Create an exciting and powerful Youtube video based on the works of Luke Andreski and compete to win…

First Prize

$700 (US) plus seven free downloads from www.lukeandreski.com

Second Prize

$200 (US) plus three free downloads from www.lukeandreski.com

Third Prize

$100 (US) plus two free downloads from www.lukeandreski.com

The competition is easy to access, open to submissions from anywhere in the world and free to enter.

Submissions from schools, colleges and universities are welcome, as are multiple submissions.

Candidates for the award are invited to meet the challenge of creating videos suitable for upload onto Youtube, based on free samples of the powerful and controversial writings of author Luke Andreski. Submissions must reflect, extrapolate, express or represent the selected work in ways that are engaging, insightful, powerful or enduring.

The competition runs from 9 a.m. GMT March 4 2013 to 12 p.m. GMT December 31 2013.

Long-listed submissions will be loaded onto the competition’s Youtube channel.

The shortlist will be announced in early January 2014.

View more and check them out on YouTube

AFDA Durban Students & Followers - Future Shorts: The World’s Biggest Pop-Up Festival - 19 May

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Future Shorts: The World’s Biggest Pop-Up Festival – this Sunday at The Upstairs, Spiga on Florida Road. R40 Entry at 6pm.

AFDA Alumni, Tiny Mungwe, is one of the local organizers of this event. Tiny also works at the CCA (Centre for Creative Arts - UKZN) which facilitate, organize and/or support big creative festivals in Durban such as the Durban International Film Festival, Poetry Africa, Jomba Contemporary Dance Festival and Time of the Writer.